Sure, you can learn French words from an app…

Becoming Poor

…but if you really want to learn it, get a French lover. Evan’s words of wisdom today reminded me of this commercial — or one like it — that I saw within the last year or so.

We were talking about Bifo’s assertion that children today learn more words from the “linguistic machine” than their mothers. This machine, as we understood it, is the network if caretakers and media that participate in the child rearing process. Bifo was raising the question of the potential effects of severing the emotional connection to the mother from language acquisition, and he pointed out the way that contemporary fiction renders the fragility of affective connections (he mentions Franzen’s The Corrections, and I assume he’s referring, at least in part, to Chip’s strange fall and distance from his family — a drug-fueled affair with a student, stealing fresh salmon by stashing it in his…

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