What does capital sound like? Do we hear it in the grinding gears of industry? The rustling papers of bureaucracy? The idle chatter of company spokesmen? The business maxims of a boss?
Though deceptively simple, the question is not an innocent one. How people listen for capitalism has major implications for public address, rhetorical theory, and Deleuze studies. As far as scholars of public address still rely on Aristotle’s two-fold definition of humans (“man is the only animal to possess language,” and “man is a political animal”), politics is central to the field. The rapport between capitalism and orality is far less certain. This ambiguity raises an important theoretical question: is rhetoric even important for the study of capitalism? And if rhetorical theory does have a role in critiquing capital, what is role of Marxist linguistics?
Today, I explore French Marxists Gilles Deleuze and Félix Guattari’s suggestion that capitalism speaks…
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