Sonic Branding

I just wanted to bump this post forward following an excellent discussion in the research seminar I designed and am teaching, “Mapping Desire and Affect.” We read the Introduction and two chapters from Goodman’s aforementioned book, Michael Hardt’s (1999) essay “Affective Labor,” and Melissa Gregg’s chapter from The Affect Theory Reader.

My Desiring-Machines

Two great resources I’ve uncovered during the final prep for my research seminar “Mapping Desire and Affect”:

First, a peek into Audi’s sonic engineering:

Second, here is a review of Steve Goodman’s excellent book, Sonic Warfare: Sound, Affect, and the Ecology of Fear. We will particularly be focusing on how affect theory can inform the study of attempts to create memorable advertising. These resources will be coupled with readings by Michael Hardt on affective labor, among others.

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